MediaWeek
On May 26th, Mediaweek’s Next of the Best awards celebrated the best of under 40s talent across the media industry – including TV, radio, media agencies and PR.
Taking home gold for Media Agency Specialist – All Agencies was Chris Colter, chief strategy and product officer at Initiative.
Colter stepped up to the chief strategy & product officer last year and as part of his extended remit, will continue to lead the overall strategic output and team within the organisation but broaden his impact across the Mediabrands group with a specific focus on performance and e-commerce.
Colter’s tenure as Initiative’s chief strategy officer has seen Initiative become the most awarded media agency in Australia for their work, producing campaigns such as Swintopia (Swinburne University of Technology), Wonder Recycling Awards (Goodman Fielder), and A Fire Inside (NRMA).
